First things first: I DO NOT CARE IF YOU LIKE MCDONALD’S. As long as you are not spreading BLATANTLY FALSE INFORMATION THAT IS BASED ON A STUPID INTERNET RUMOR STARTED IN 1998 OR FROM PRACTICES THAT EVERYBODY DID THAT WAS STOPPED IN THE 70′S ?WE CAN BE FRIENDS. It’s true I am passionate about McDonald’s and the incident last week is a PERFECT example of why. Last week I read a post in The Huffington Post that targeted McDonald’s so unfairly that I think steam literally came out of my ears.
Last week I read an ‘article’ called “McDonald’s to shower bloggers with parties and gifts for positive posts”
You can click here for the ‘article’ of wish.
I rarely get so outraged but if you are a blogger, you should be upset as well. Even if you HATE Mcdonald’s.
For one, if that is what McDonald’s is doing EVERY BRAND THAT IS AWARE OF WHAT “THE TWITTER’ IS, IS DOING THE SAME FREAKING THING. It’s just that it is so much more fun to attach a controversial band to it and like usual BLAME THEM!
I’m torn between being outraged that MY integrity as a blogger and person was personally attacked as I had personally been at or involved with many events mentioned in the article and quoted in The New York Times article the author of this post, Rachel Tepper, wrote about and wondering if we had been hurled back in time to 2003 when this was actually a new conversation.
Nobody buys my opinion.
(Ok, I GUESS if Mike Rowe batted his eyes at me and asked him to come and dredge a sewer with him and write that it was the most glorious experience of my life I MIGHT consider it, but write something I don’t believe in just because someone flew me somewhere and gave me some nail polish? Sorry. Wrong girl.)
I went to an event in New York last week for the day.
It’s the type of event that is thrown all the time by brands. In this case it was Mcdonald’s “Flavor of Summer” event and they were debuting their summer line of new ‘berry’ foods. Namely their Blueberry Banana and Walnut Oatmeal and their Cherry Berry Chiller.
They paid for my airfare. transportation while I was in the city, they had a dinner for all the bloggers the night before and then the next day they had a fun event where we sampled the oatmeal and the chiller and also had some fun things like chair massages, mani’s, makeup and fashion consultation all with a “Berry” theme.
There was music and mingling and lots of photo taking and networking. Then we picked up a small brown paper ‘swag’ bag full of information about their product and some fun berry nail polish, lipsticks and blush.
Then we were taken to the airport and flown home. (And I went straight to bed because it was a LOT for my back. But due to everything going on lately everyone thought going to NYC for the day would be good for me.)
I’ve been to several events like this and I started thinking in my head and looking over my notes about what I would write about and what opinions I would issue.
THEN I got a letter from Molly telling us that an article in the Huffington Post had come out about McDonald’s and their relationships and she wanted to clarify that McDonald’s TRULY wanted our honest opinions and they would continue working with us, even if we had negative opinions.
AND THAT IS TRUE OF EVERY BRAND I HAVE CHOSEN TO WORK WITH.
Ms. Tepper quoted, “Many who did take part, however, wrote positive things.”
This doesn’t really surprise me.
For one, I am VERY picky about what brands I work with. If I think we aren’t going to be a good match, I won’t do it. For example, I have LOVED Oreck vacuums for years. Their company contacted me back in November before my back went out and asked if I would like to review their new Magnisium vacuum because they did their research and saw a post I wrote in 2006 (For free) about how much I loved my Oreck. They are not paying me to write this post other than supplying me with a vacuum to review AND ONE TO GIVE AWAY TO MY READERS. (I’m posting the giveway next week, so stay tuned.) The very first question that I asked when I was contacted
was if I could give my honest opinion, even if they were negative. They responded that not only could I give my honest opinion but that it is policy that they encourage honest opinion of their product. It’s how they improve. And guess what? There are some things that I would improve about this vacuum and I told them all the ways I felt they could improve and they were glad for the feed back. That is what I have found with most companies.
And that is what I have found with every reputable brand I have worked with….they want honesty.
I DID work with a brand I didn’t have much knowledge (GE’S Lighting and appliance center) about simply because I was (again) going through a hard time and a trip to Louisville and a banquet at The Downs with hats custom made by a top Kentucky Derby milliner sounded uplifting, I went determined to give my honest opinion.
And guess what? I had a GREAT time and even rediscovered my funny when we were asked to reveal our laundry “secrets”.
They showed us a product called “Clean Steel”. It looked exactly like stainless but could handle Butterlump’s many, many handprints without a mark? GUESS WHO BOUGHT ALL CLEAN STEEL APPLIANCES FOR HER NEW HOUSE?!!!!! And I love them all. Especially my fridge. But the ice maker is on the fritz and that is disappointing but I am being honest about it. I am sure it is something I am doing wrong and the warranty covers it.
So it’s not just YOU that we are learning for and about. I would have gone for a mismatched jumble of the cheapest appliances out there if I hadn’t gone and except for the ice maker thing I am so, so, so, SO happy with my choices.(They have an AMAZING product called an Advantium oven that I would KILL FOR, people. We tried to make it work but my appliances had already been put in and it was too tricky to try. (ALTHOUGH AT THAT TIME I HAD FORGOTTEN THEY MADE IT IN A MICROWAVE SIZE. EHEM. ;P)
And I had SO many more examples of positive brand work but it’s probably time to stop (Just don’t miss my Oreck giveaway peeps, you will KICK yourself)
I’m sorry if this post seems “ME! ME! ME!” but I HAD to give you my personal opinion on this. This article thinks that just because people throw parties for flights or dinners or gifts that we’ll lie and mislead YOU. YOU, the people WE LOVE.
I would never do that.
And I don’t only write about things that people pay me to. Heck, I have a post planned about the miracle of WEN shampoo, the best nightlight for toddlers ever and a book that Ree recommended to me when my poor puppy died called, Dog Heaven, so that we could better explain to Aaron why “we put his puppy in the mud”. i have written and written and written how much I adore Lisa Leonard’s jewelry and Diet Coke has NEVER compensated me and I have their image on the bottom of my blog. I am writing about all of those things because I love them.
If you hate big corporations, or consumption of animals or fast food, then that’s fine. We’re never going to agree. But I have NEVER seen a company like McDonald’s work SO HARD to stay WHAT THEY ARE (They are a fast food restaurant, people.) and ALSO try to improve and make everyone happy and still take SO MUCH CRAP. (And if you think it’s all roses and rainbows to stand up and say I AM PROUD TO WORK WITH MCDONALD’S!!! Than you are even more drugs than I am. The president of their company has to have a ton of security to go EVERYWHERE with her JUST TO DO HER JOB. That is so, so, WRONG!)
I like working with brands. I do like the perks that blogging has brought me. While I swear this blog will NEVER be a walking commercial, I need the work. I’m out of a job, have medical bills and frankly, I am VERY grateful for the times I’ve been able to buy groceries for my family from the money my blog has brought me. (I should clarify I have never taken money directly from a brand other than the product I review or the trip I am on. If i work with my Ad Affiliate is when I am usually paid for my time and I get money every time someone loads this page or I do other freelance work.) BUT…this blog will NEVER be a commercial. And you can call me out if it is. And try to avoid turning your nose up at me just because I chose to work with brands and your blog doesn’t even have ads. We Blog differently, that’s all.
In my opinion there’s room for us all.