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Works-for-me-Wednesday:The reason ditching fast food is “Working”

March 26, 2008

Dear Carl’s Jr.

Thank you for making your new “Chili Cheeseburger” commercial so disgustingly loud, foul, and GRODY that I have lost my appetite for hamburgers and fries for the rest of all eternity.

My wallet and soon-to-be-less-gargantuan ass give you many, many thanks!

Sincerely,

Loralee

P.S.
As a marketing FYI, the part where the guy dips his fries into the chili he slobbered and dropped all over his pants and then EATS THEM was totally the clencher for me.

P.P.S.
Hopefully, this information will allow you to up the “Ick” factor when the new ad campaign comes out.

P.P.P.S
I’ll be dining at Subway when you do.

30 Comments »

  1. Erin Evans Taylor says:

    I like the one where the chick is in her truck slurping a salad with her fingers and slopping it all over herself. Ya, she’s hot…. right.

    Erin Evans Taylor’s last blog post..A troubling matter

    March 26th, 2008 at 12:41 pm

  2. Craig says:

    I kind of want to try one of those chili cheeseburgers. And I like that trucker chick.

    Craig’s last blog post..WFMW - Fresh Ginger

    March 26th, 2008 at 1:11 pm

  3. witchypoo says:

    Fast food is an oxymoron.

    witchypoo’s last blog post..Crazy Ole Turds

    March 26th, 2008 at 1:15 pm

  4. mom2fur says:

    I’m glad we don’t have that place around here, because I’d be grossed out, too! What is it with these advertising copywriters? Why is ‘gross’ supposed to be ‘funny’? Yeah, maybe if you’re a 16-year-old boy.
    I don’t think these yodels realize how many customers they lose with offensive commercials!

    mom2fur’s last blog post..Down time…

    March 26th, 2008 at 1:18 pm

  5. jess says:

    all carl’s jr. ads almost induce vomiting for me when i see them.

    thank GOD for the dvr.

    March 26th, 2008 at 1:30 pm

  6. holli says:

    mmmmmmmmmmmm - I love their friend zucchini!! it’s so freaking good!!! If I see one while we’re road tripping I am stopping - just not for the fried fish. I’ve experienced that coming back up (Faith, not me), and I will never forget it.

    BLEH!!

    holli’s last blog post..wait.

    March 26th, 2008 at 1:38 pm

  7. Sra says:

    Carl’s Junior is on my list of places not to eat, along with Burger King, McDonald’s, and now Wendy’s, since I got a fun little food poisoning from them last year. But for Carl’s, it really is the gross-out commercials that do it.

    March 26th, 2008 at 1:48 pm

  8. Jill - GlossyVeneer says:

    Most Carl’s Jr. ads nauseate me, especially that one from a couple years ago with Paris Hilton slithering around on a car while eating a burger and the ones where people make gross eating sounds. Ew!

    Jill - GlossyVeneer’s last blog post..Daytrippin’

    March 26th, 2008 at 1:53 pm

  9. Rachel (Louisiana) says:

    Agreed. Who told their ad people that this commercial would be in the least bit appetizing. I mean besides the disgusting mouth noises, he eats the chili he dripped out of his mouth onto his pants with his fries! Ewe! On SO many levels.

    Rachel (Louisiana)’s last blog post..Emotional battles and unexpected goodbyes (Warning: not for those with weak stomachs)

    March 26th, 2008 at 2:01 pm

  10. Jonathan Merchant says:

    All I can say is watch that movie about fast food - of course my fast food laden brain can’t remember the name - OH SNAP, it’s “super size me” or something like that…

    meat from 1000’s of cows possible in one burger…

    fries that don’t die

    now if it weren’t so damn tasty!!!

    Jonathan Merchant’s last blog post..To lie or not to lie (part duex)

    March 26th, 2008 at 2:17 pm

  11. Jennifer says:

    I’m glad I haven’t been subjected to these commercials!

    Jennifer’s last blog post..For the Love of All That is Holy, Can’t a Girl Just Shower in Peace?

    March 26th, 2008 at 2:19 pm

  12. Megan says:

    I have never had Carl Jr. in my life because of their ad campaigns. All their burgers look enormous and heart attack inducing.

    The chili commercial I hate is the one where the guy has chili completely smeared all over his face. Ick!

    Megan’s last blog post..“Welcome to my box!”

    March 26th, 2008 at 3:26 pm

  13. Aunt Amy says:

    I’ll join you in the boycott. I personally also refuse to purchase any item that has a cartoon mascott of an internal body part or mucus. It’s just so gross.

    March 26th, 2008 at 3:35 pm

  14. sizzle says:

    I’m so very glad that I don’t like fast food. It’s a drunken mistake when I ingest Taco Bell but other than that, I steer clear of the stuff. I just don’t like how it tastes. I don’t even like Subway- they never put enough meat on their sandwiches!

    sizzle’s last blog post..Letter to My Body

    March 26th, 2008 at 5:19 pm

  15. Nicole @ Life in Progress says:

    No fast food commercial is good, but Carl’s Jr. really steps it up to a new level of nasty.

    Nicole @ Life in Progress’s last blog post..We Also Sip Our Tea With Our Pinkies Sticking Out

    March 26th, 2008 at 5:37 pm

  16. heather says:

    After I read “Fast Food Nation” i couldn’t stomach a burger for about 6months…then I decided I forgot some of the gross stuff I read and started eating them again, but not as often.

    heather’s last blog post..Show Me Your Desk

    March 26th, 2008 at 6:33 pm

  17. Adam says:

    Mmmmm! This makes me happy we have no Carl’s Jr. out here. Of course, as a gourmand, there is nothing I like more than a little salsa accented with a soupçon of spittle. Can I get some mucus with those onion rings? Excellent!

    Adam’s last blog post..A feeble attempt at self-analyzation that ultimately serves only to reconfirm the overarching concept that has plagued my existence.

    March 26th, 2008 at 6:55 pm

  18. Amber says:

    My hubby thinks it’s the best commercial ever.

    Something tells me they are not marketing to women….

    Oh, and we were going to hit SLC. Better luck next time!

    March 26th, 2008 at 8:02 pm

  19. rima says:

    I heard that Wendy’s has a new burger called “The Baconater.” Be very afraid.

    rima’s last blog post..Running From Scissors

    March 26th, 2008 at 8:05 pm

  20. nottryingforaboy says:

    Makes me very glad we don’t have a Carl’s Jr. here!

    nottryingforaboy’s last blog post..Works For Me Wednesday - Cloth Diaper Sprayer

    March 26th, 2008 at 8:06 pm

  21. rachel says:

    That just sounds gross.
    Yuck.
    Thank you for your kind words, and your thoughts and prayers, they mean a lot to me.

    rachel’s last blog post..At a loss for words

    March 26th, 2008 at 8:15 pm

  22. Melain says:

    EW! REALLY?! What the hell were they thinking. Maybe business is going a little too well…

    Melain’s last blog post..The ABC’s of Melain

    March 26th, 2008 at 9:01 pm

  23. Bridge says:

    I agree.

    March 26th, 2008 at 11:01 pm

  24. Doug says:

    And you don’t have a vid of this commercial? We don’t have Carl’s Jr in Canada! And why is it Carl’s? This always bugged when when I was stateside…

    So you’ll betray me and eat at Subway. Hmp.

    The ultimate worst for me was when Dairy Queen in Halifax started serving poutine (Canadian dish - french fries, gravy and cheese curd). Outside, their sign read “HAVE YOU CURD?”

    I made me want to throw up, and it was the last time I ever ate poutine.

    Doug’s last blog post..MIA

    March 26th, 2008 at 11:04 pm

  25. chris says:

    I just saw this commercial and was stunned. I’m not easily grossed out, but the sound effects? Ewwwww. And then he scrapes the food off his *white* pants and eats it? My son and I looked at each other and shuddered - and he’s only 11.

    I kept thinking that the people making out in the background were going to complain about the sound - that that would be the point. You can’t eat it quietly. Or something. Nope.

    Ew.

    March 26th, 2008 at 11:30 pm

  26. Holly says:

    Ewww, eats the slobbered chili off his pants? ewwww

    Holly’s last blog post..By: Lechelle

    March 27th, 2008 at 10:28 am

  27. ali says:

    what the hell is carl’s jr? do i even want to know? i think i’ll just stick with subway. Jarred knows his stuff.

    ali’s last blog post..why my children shouldn’t be left to dress themselves

    March 27th, 2008 at 11:19 am

  28. Kisha says:

    For me it’s the Taco Bell commerical for the new Cheesy Burrito, seeing all that cheese come out of people’s mouth doesn’t make me want a burrito. It makes me sick to my stomoach. LOL

    March 27th, 2008 at 11:48 am

  29. Camille says:

    Good luck tomorrow!! We’re all pulling for you!

    Camille’s last blog post..Hairway to Hell (Hairdos on Trial)

    March 27th, 2008 at 4:03 pm

  30. Julie says:

    I had never heard of thid place until now - I wish I didn’t google it either. ICK! For those of you who want to see what Loralee is a talking about, here is the URL to the page.
    http://www.carlsjr.com/ontv/

    Julie’s last blog post..Angel Baby

    March 27th, 2008 at 4:22 pm

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